- Jun 23, 2026
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- Vance
For background, my step-father sells a patented tool, VOLT (Virtual Online Turn), which essentially is a lead capture tool that grabs leads from people already on your website, and these special leads convert at 4x the rate of normal 3rd party leads. He is well known in the industry throughout the south-east US, and has no problem getting in from of BDCs and pitching. He is in the process of becoming an approved Lithia vendor and this should really open the door of possibility.
Being Gen-Z and hate going to talk to people face to face (JK....), I recognize this method of client acquisition especially when it is only one person doing the selling is extremely time limited, and the growth potential of the business is capped. He spends most of his day just travelling to dealers to shake hands and kiss babies, and this leaves him with very limited time to pitch to new clients. We are very "anti hiring employees" because of the inherent liability that is associated, so our hands are a bit tied.
So what does this mean? Well, it means in order to maximize the possibility of this amazing tool, I must find a way to sell over the screen. In other industries, this is no problem and in fact the preferred B2B route. In our industry though, it is nearly impossible to get the emails of BDC positions I need to target. After doing my due diligence it seems like my best plan of action would be organic LinkedIn connections/messaging. Outside of this, I can't see how else I would be able to get in front of my target audience besides me going to the dealerships in person.
I am curious to hear if any of you guys have tips, thoughts, or insights that could help! Thanks
Being Gen-Z and hate going to talk to people face to face (JK....), I recognize this method of client acquisition especially when it is only one person doing the selling is extremely time limited, and the growth potential of the business is capped. He spends most of his day just travelling to dealers to shake hands and kiss babies, and this leaves him with very limited time to pitch to new clients. We are very "anti hiring employees" because of the inherent liability that is associated, so our hands are a bit tied.
So what does this mean? Well, it means in order to maximize the possibility of this amazing tool, I must find a way to sell over the screen. In other industries, this is no problem and in fact the preferred B2B route. In our industry though, it is nearly impossible to get the emails of BDC positions I need to target. After doing my due diligence it seems like my best plan of action would be organic LinkedIn connections/messaging. Outside of this, I can't see how else I would be able to get in front of my target audience besides me going to the dealerships in person.
I am curious to hear if any of you guys have tips, thoughts, or insights that could help! Thanks
