• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

I have Red Laser on my iPhone and every time I've scanned a QR code it has directed me to something that wasn't enticing to me (usually the company's home page).  I can think of two instances, when I've scanned a QR code, that made sense:


1.  Best Buy price tag/product description in the store.  The QR code puts you on the product's Bestbuy.com details page with many more specs than can actually fit on that little price card in the store.  Not brilliant, but useful for impulse shoppers such as myself.


2.  At Texaco there was a QR code on the gas pump that said "scan me."  I was bored while pumping gas, so I scanned it (by the way, aren't you not supposed to use cell phones near gas pumps?) and it put me on a "win such and such by filling out this form" page.  I didn't fill out the form, but I bet it has some decent conversion.


The other 95% of the time a QR code scan hasn't landed me on anything that got me excited about QR codes.


On the other hand, we have discussed QR codes ad nauseam around the office.  I'm sure you guys at HomeNet have as well.  There are some interesting ideas for them, but how much do they really add to things.....I don't know.  The jury is still out for me.