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The Dealer Specialties team is printing them on Window Stickers, others may be doing it too, I honestly do not know. Is this a good strategy to try to engage an afterhours shopper? maybe...


If I'm lurking on a lot after hours to see if you actually have the vehicle in stock and see a QR code on a window sticker that gives me additional information that was otherwise unavailable I might be impressed enough to request a callback the next day. If it is just niche, entice me to use the QR code and make me feel better, smarter, whatever appeals to the niche user for knowing what it was and I might be impressed enough to engage. Either way, if your sales team is replaced by QR codes on a window sticker that may be a problem, but that is just my 2 cents.

These stats from emarketer are interesting if nothing else.