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The good news on QR Codes is that you can experiment with them at no cost. Sites like bit.ly convert any URL to a QR Code for free. Even better, they allow you to track every time the code is scanned. I wouldn't spend any time, energy or money on this at this point in time, but you don't have to. A QR Code can be generated for free in seconds.


So put 'em on your window stickers, in your print ads, on the back of your business card - it hurts nothing. View it as an experiment and see how many scans (clicks) you generate.


But remember that your customer will be using a mobile device and make sure the content that the code directs to makes sense for mobile - your mobile site for instance - or better yet the VDP for the specific vehicle on your mobile site. Flash content (that doesn't play on an iPhone) on your normal website would be a FAIL.