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In - but with a different perspective...


We use QR codes in 2 primary ways.  We have them on our Window stickers, and while few shoppers may scan them, they are very useful for our sales reps on the lot.  Our sales reps carry smart phones, and they can scan a window sticker QR code and share the latest price, show the full CarFax history report with the shopper on the spot, and more.  The other way we use QR codes is on our ads, which is an indicator to a shopper that we are "mobile-friendly". 


Of note, I have attended some networking groups where the big talk is about the codes that Microsoft is using - and which you have likely seen in a lot of the big magazines (best recent example is the Sports Illustrated Swimsuit edition, which told you to scan the code for behind the scenes video...)