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I like it Kevin. Get your sales people involved and allow them to use QR codes as a tool for engaging the consumer. Plus I'm sure it would make it a conversation piece and the customer will forever remember that "sales guy at abcmotors show me what a QR code was". The conversation could continue, allowing the sales person to build more rapport.

For me, the jury is still our on QR. There's no standard for QR. Lots of code generators and lots of different readers = compatibility issues = frustration.

Kevin - you're referring to MS Tag. Microsoft has done a great job in getting this in the hands of some big players. The Tag is a smoother code and process. BUT it's MS.

Then of course now Google is supporting NFC. So what could happen there?

Too many options quickly fragmenting a technology that is far from being mainstream yet. Could cause confusion and never take off. Or a winner would prevail and one becomes a standard. Or they all succeed and there some build a universal reader.

I agree with Ed. Right now it's cheap - free mostly. Take advantage. It's new and engaging (for the ones that actually use it). About the only thing it takes up is a little initial time and some open real estate.