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When a dealership makes the decision to -or no to- support mobile users on their website, how much more would they need to consider to add in QR as well? 


The smartphone population is only growing. The codes seem to be gaining popularity. If you went through the trouble to be "Mobile Friendly" - why stop short of QR or any other technology that gets reasonably good exposure and could bring buyers?


You could spend a lot more on things that do a lot less for you.