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The vast majority of folks don't submit email leads - should I ignore the ones that do? I agree that during business hours a salesman is the way we want to engage a customer. What about outside of normal hours?


And I really like Kevin's use. Imagine every salesperson with an iPad or other tablet. When a customer is landing on a vehicle, the salesperson scans the code and has the full CarFax, service history, options, Consumers Reports reviews or whatever other data you can think to put in their hands that will help sell the car.


Now don't get me wrong, I'm not sold on QR codes. But the technology is free, it's here and I think I'd be testing it out some!