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Bill,

It sounds like you are looking for a QR Code solution for your inventory.  You can definitely do it by yourself if you wish.  You will need a specialty printer, ink, specialty stickers, QR Code generator (easiest part), and time.  Time is the big one, you will manually have to create each sticker.  If your mobile device does not deep-link to specific vehicles and pages, I would not put any energy into QR yet. 

I'm not sure if you were at NADA or Digital Dealer, but we showcased our Turn-Key Patent Pending QR Code solution.  It makes it very simple to put QR Codes on every car, in the newspaper, around your store, on business cards, etc.  I have several Toyota references available if you would like. 

But if you want to learn more about doing it yourself, I would be happy to share some of the best practices with you.

Thanks.

James