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No fairies here, just need to get your head out of the SM rainbow.For a customer that has been shopping on the Internet and now is on the phase of visiting a few dealers that have the car/s the he is looking for having some positive data to reinforce the information on the car is good.We do have several positive feedback from dealers using it and how it led to a sale (FYI- we dont pay for referrals nor we take money for referrals-company policy).The biggest piece on what we did with the QR code has been the fact that we changed the QR code in the window labels instead of a price. In WA you must sell the car for the lowest advertised price (so you must disclose it even thought the car was priced higuer in the label thasn the Internet as it was done 15-30 days ago). I'm sure that other states are similar. vAuto's push for faster price updates has also motivated this. So what we do is to have something like "scan this to see latest price" and we simple link the QR to the dealer's mobile page for that specific car. The customer can now see the latest updated price--and the Carfax!. In order to promote this we have also encouraged dealers to offer some type of incentive (going back to the SM roots of this...) so we applied the social media value of give me something-for something. So at the bottom of the vehicle information in the QR mobile page there is a $250 discount coupon, oil change, etc. These get used pretty good by the customers.So while all this will not be a game changer, I disagree with Pistell on the fact that QR codes have been deployed just fine in diverse aspects of the marketting process with a fair ROI effort Vs. benefit.
No fairies here, just need to get your head out of the SM rainbow.
For a customer that has been shopping on the Internet and now is on the phase of visiting a few dealers that have the car/s the he is looking for having some positive data to reinforce the information on the car is good.
We do have several positive feedback from dealers using it and how it led to a sale (FYI- we dont pay for referrals nor we take money for referrals-company policy).
The biggest piece on what we did with the QR code has been the fact that we changed the QR code in the window labels instead of a price. In WA you must sell the car for the lowest advertised price (so you must disclose it even thought the car was priced higuer in the label thasn the Internet as it was done 15-30 days ago). I'm sure that other states are similar. vAuto's push for faster price updates has also motivated this. So what we do is to have something like "scan this to see latest price" and we simple link the QR to the dealer's mobile page for that specific car. The customer can now see the latest updated price--and the Carfax!. In order to promote this we have also encouraged dealers to offer some type of incentive (going back to the SM roots of this...) so we applied the social media value of give me something-for something. So at the bottom of the vehicle information in the QR mobile page there is a $250 discount coupon, oil change, etc. These get used pretty good by the customers.
So while all this will not be a game changer, I disagree with Pistell on the fact that QR codes have been deployed just fine in diverse aspects of the marketting process with a fair ROI effort Vs. benefit.
