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I'm in the generation these are supposed to be targeting, and I've scanned maybe 10 of them in my entire life (Since the Original Droid by Motorola, my first smartphone), most of them on window stickers here at my own dealership. We younger folk have no problem just googling what we need to know, we don't need a gimmicky barcode. If it's a free/low cost/little hassle option go for it, otherwise...