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I'm looking forward to seeing NFC being developed further. I'd also like to see it done with no-app required. Estimotes and iBeacons have made waves in this area; and are very developer friendly.The quick saturation of QR codes (in spite of their lack of use) has been a testament to the fact that customers want information digitally, on-demand, and "to-go".However, QR codes are antiquated. No smart-phone has EVER come equipped with a native QR code reader. AND, QR code inquiries aren't a reciprocal exchange; ie: the customer gets information, but the dealer doesn't get theirs. Dealers are better off usings short URL's to divert to convertible landing pages.
I'm looking forward to seeing NFC being developed further. I'd also like to see it done with no-app required. Estimotes and iBeacons have made waves in this area; and are very developer friendly.
The quick saturation of QR codes (in spite of their lack of use) has been a testament to the fact that customers want information digitally, on-demand, and "to-go".
However, QR codes are antiquated. No smart-phone has EVER come equipped with a native QR code reader. AND, QR code inquiries aren't a reciprocal exchange; ie: the customer gets information, but the dealer doesn't get theirs. Dealers are better off usings short URL's to divert to convertible landing pages.
