Single use QR codes like that are super easy and quick to use. More and more people are comfortable with seeing the code and scanning, provided the value exchange is good.
In the Venmo case, scan and give a gift to the baby shower. Easy and convenient. A win / win for all.
At the dealership, the buyer/guest will scan codes to get vehicle info, market pricing or to easily check out a vehicle's history report. Great for the buyer but in the end, they get to shop anonymously and the dealership gets nothing (well, very little). Win for the buyer, but not for the dealership. Don't get me wrong, this is an improved buying experience for sure! The visit to the lot delivers information to the buyer right on their mobile and they love that. The VDP view QR code that your DMS or web platform provides doesn't deliver leads but they do help improve the overall customer experience on the lot.
A big problem for dealerships today is poor dealership conversion rates. You get people to your rooftop, but the conversion rate from the visit to customer is low. Buyers have all sorts of protection behaviors built in - "just looking" (and they'll discard the business card your sales person gives them) or if you're a blue law state dealership and all those Sunday shoppers that come to your lot when you're closed. You paid good marketing money to get them to your dealership, converting those visits to customers is a hidden gold mine that many rooftops fail to capitalize on.
But what if you could turn all those visits into solid leads AND provide a great shopping experience for the buyer? Thats what I do (well, its what my company does) with our CarCodez QR codes.
I personally don't like vendors pitching in forums, but the bottom line is that dealerships are leveraging our QR codes for lead gen that ends up with increased unit sales, pre-owned vehicle acquisitions, SMS marketing, service promotions/scheduling and more.
QR codes had a slow start 10 years ago, but today they're delivering results for both buyers and dealerships.
