• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

We added QR Codes to our lettermail 4 or 5 years ago (against my preference at the time).

It was a slow start, but we've definitely seen more engagement now than pre-covid. It's nothing crazy, but people scan more often than they type in a URL on a printed letter.


We're also using them at hosted events, so customers scan the QR code to register themselves for the campaign, which adds them as a prospect to the dealership automatically. Now that everyone understands how they work, it's become a really convenient tool - customers tend to have autofill on their phone so when they scan, they click 1 button to autofill all their contact info and hit submit.