Follow along with the video below to see how to install our site as a web app on your home screen.
Note: This feature currently requires accessing the site using the built-in Safari browser.
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While I like this CTA, beware that if they "scan to unlock savings" and the price is the same or there's no offer, then you've created a negative feedback loop and no more scans will happen from that car buyer. ;(We use a positive feedback loop and once car buyers scan our code, they will scan other vehicles as well as they experience the benefit and utility that we bring to their car shopping experience. Building trust and value is key to make these programs a success.Price is the number one reason car buyers will scan a code. A distant second is vehicle history or specs.
While I like this CTA, beware that if they "scan to unlock savings" and the price is the same or there's no offer, then you've created a negative feedback loop and no more scans will happen from that car buyer. ;(
We use a positive feedback loop and once car buyers scan our code, they will scan other vehicles as well as they experience the benefit and utility that we bring to their car shopping experience. Building trust and value is key to make these programs a success.
Price is the number one reason car buyers will scan a code. A distant second is vehicle history or specs.
