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It's very possible. We do QR codes on business cards now that automatically open a draft email - I believe tel and whatsapp links can work the same way on most phones. Bot chat is even easier because it would just be a URL to a live chat platform.Typically, our landing pages have a promotion description/graphics, a CTA to see your offer, a CTA to update your ownership status and then 1 or more CTAs that drive the traffic to wherever the dealer wants it (could be appointment generating, could be view inventory, etc). The extra friction is used to measure their engagement and tell the dealer what level of intent the customer showed when they got there, but I can see an argument for directly linking to the appointment being even more successful.
It's very possible. We do QR codes on business cards now that automatically open a draft email - I believe tel and whatsapp links can work the same way on most phones. Bot chat is even easier because it would just be a URL to a live chat platform.
Typically, our landing pages have a promotion description/graphics, a CTA to see your offer, a CTA to update your ownership status and then 1 or more CTAs that drive the traffic to wherever the dealer wants it (could be appointment generating, could be view inventory, etc). The extra friction is used to measure their engagement and tell the dealer what level of intent the customer showed when they got there, but I can see an argument for directly linking to the appointment being even more successful.
