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Example: Interested shopper looking at a vehicle online, wants a $450 payment, but sees $550 on your website, is appalled.. leaves, never comes back.

This is a big concern for some dealers. The argument being why display payments and risk losing a sale when you don't have to?

If the vehicle is competitively priced online, the customer will be happy enough to contact or walk-in.

If the payment, rate, or lease options are not what they want, you will be at risk of them not pursuing a purchase, never contacting.

What do you think?

I have this posted on linkedin if you'd like to view discussion there too:

[URL unfurl="true"]https://www.linkedin.com/posts/mikedsayre_digitalretailing-automotive-activity-6601475862627958784-C2gL[/URL]