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Just a thought, but how many people are "scared away" because of the lack of pricing?There's just too many people who want to do all of their own research, who want to make decisions without an influencer (such as a sales person), and too many options for customers to pick from to settle for having to visit in person anymore. You might scare away a person or two because of the pricing, but how many people are giving up on your dealership because of the lack of pricing? Or, how many people are trying to find pricing options via various Google searches and walk into your dealership thinking something wrong?I don't know if providing prices is the answer, but I think you have to see the entire picture while trying to think about this.
Just a thought, but how many people are "scared away" because of the lack of pricing?
There's just too many people who want to do all of their own research, who want to make decisions without an influencer (such as a sales person), and too many options for customers to pick from to settle for having to visit in person anymore. You might scare away a person or two because of the pricing, but how many people are giving up on your dealership because of the lack of pricing? Or, how many people are trying to find pricing options via various Google searches and walk into your dealership thinking something wrong?
I don't know if providing prices is the answer, but I think you have to see the entire picture while trying to think about this.