I've been part of teams & strategies pulling up to 8 X leads (qualified yes) on keeping some information vs online, detailed pricing.
If you tell me scare 1 away, get 8, I'm all in!
Sure the occasional customer might be offended, but if you really want to be transparent, your pricing structure might as well show 300 different scenarios per car (not even enough), because every car/customer/financial situation is different. The price you're showing is never what they're going to pay.
As far as information, most people already visited the OEM site so why would you do the exact same tactic, when they didn't convert over there.
Why give the wrong information for customers when we already know this is how it works? Because we ....can?
Build a bridge first, then serve your customer, not the opposite.
Still skeptical? Play a game, find two transactions at the same price in a year. I won't hold my breath :P
