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I have very mixed feelings about this. We have a Payment Calculator on our website. The challenge is that the customer doesn't understand how to us it, and why would they? So we get inquiries or even dealership visitors that have calculated a $200 payment on our website, and the actual calculation ends up being double because of Credit, Term, Vehicle Age, or any number of other variables. We get a shopper, but unless the individual is very flexible...we may not end up with a sale.Yes, you will scare some customers away. You may not sell them anyway. I believe giving the customer all of the information reduces lead count, but increases lead quality. It is a balancing act and comes down to the culture of your store.
I have very mixed feelings about this. We have a Payment Calculator on our website. The challenge is that the customer doesn't understand how to us it, and why would they? So we get inquiries or even dealership visitors that have calculated a $200 payment on our website, and the actual calculation ends up being double because of Credit, Term, Vehicle Age, or any number of other variables. We get a shopper, but unless the individual is very flexible...we may not end up with a sale.
Yes, you will scare some customers away. You may not sell them anyway.
I believe giving the customer all of the information reduces lead count, but increases lead quality. It is a balancing act and comes down to the culture of your store.
