Glad you brought up Webrooming, I think it's is the ground zero of where the fear of payments on the website originates with some dealers.
Having real personalized payments and a variety of options for the shopper to configure themselves, might help with the shopper honing onto a single payment to shop among other dealers, right?
Also, if the shopper chose to communicate with the dealership online about payments, the same online website payment tool would be used by the BDC or salespeople to walk shoppers through a general understanding of calculations & configurations.
A friction-less transition from the Webroom to the Showroom.
It would be nice to see some data on dealers using DR tools like this currently, I know they're out there.
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Link: https://www.techopedia.com/definition/31036/webrooming
It would be nice to see some data on dealers using DR tools with a solid process like this currently, I know they're out there.
