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Great link on Webrooming Mike.


The answer to the first part of your question/statement is YES, IF you have the customer's information so the payments can be calculated correctly. We need to use real pricing (non OEM MAP) and real credit. This model minimizes Webrooming, as you know who they are and can begin am immediate conversation with them.


Secondly, YES, we actually have many dealers who use the tool on the showroom or BDC to walk the customer thru the process so everyone is on the same page. Again, the payments have to be accurate (real pricing/real credit) in order for this to work.


On a side note:

Remember back in the 90s when "Invoice Pricing" reports were being sold by Edmunds and others. The information was never accurate and it made dealers look bad. This is similar to what is happening with the current state of Digital Retailing.