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From my experience with GM's Shop.Click.Drive program - it definitely scared me off. One of the reasons was the handful of dealers I sampled chose unrealistic interest rates and many times incentives were not calculated in properly. So something that realistically would be a $605/pmt was $800. To make matters worse, then people are presented with tax (which on a new vehicle can approach over $4k) plus other fees.


They hit the eject button and exit the market.


People forget sometimes it takes some convincing by other people to spend large sums of money. Especially when it's more than they're prepared for.