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If you give "real" options then shoppers are willing to give you their info. We tested this with LeaseCompare.com back in '08. Prior to '08 we let shoppers self credit (which is rarely correct and caused other issues not related to Webrooming) to see instant finance/lease payments, money factors and residual values. In '08 we started asking for their info to give them pre-qualified payments (using a soft pull credit bureau).


The result: We instantly began to get more leads! We see the same thing when we install DriveItNow payment buttons on dealer websites with the "Get Pre-qualified Instantly" CTA.



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