[USER=185]@Jerry Thibeau[/USER] is absolutely correct. National, regional, & branded offers & incentives are always available. The problem has always been the same: How do you consistently publish those offers to your website and other digital marketing channels.
Current situation: Nearly 90% of all vehicle sales are financed (via lease or loan) - How many times have you ever bought something without knowing the price? How often do you see Amazon product pages that don't show the price? This nonsense of showing prices & payments will "scare shoppers off" has to stop. Besides, when shoppers don't see the prices or payment (& only get a "Call for price" message) they automatically think you're the highest price.
Major problem: It's been impossible for dealers to merchandise their vehicles and include current lease & loan offers. Anyone who has ever tried to manually update website offers and search/social media/email campaigns knows that it can't be done successfully at scale.
Solution: Dynamic merchandising efforts, that include payments/offers/incentives, drive more clicks, lower the cost of PPC campaigns, improve page engagement & increase conversions. I can say this based on the data from over 1 million campaigns that include accurate, current price elements within paid search ads, on-page content, social media campaigns & email campaigns (a truly omnichannel approach). The secret sauce is leveraging marketing automation vs trying to do this all by hand.
Here's an example of a dealer who shows the transactional price elements shoppers are looking for - and helps move them further down the buying process.
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