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Well if you actually had a dealer website with an extensive FAQ, which articulated the nuances of buying a car and the relationship to payments, you might not ever have this problem... if you were honest with the customer about what their damn car is going to cost them per month! It astounds me why this industry is so slow... So sloooooow, at getting the customer up to speed with reality. The bottom line is if you scare somebody off, That's probably the right thing to do.