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The thing is, having a section/page with FAQ or Best Tips to Buy a Car will get next to 0 traffic. You'll have to push it to your customers, as it is not natural to find that information on a dealership's website.


If you want to take that route, you must do a really good job of explaining to customers through text and/or video why and how it works in this industry.


For me, I'd rather get the highest conversion possible and start working towards that goal vs. displaying a ton of information on my site.


It's quite impressive how people interpret the info you can place on a website sometimes.