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I selected "no," because I believe it's important to let shoppers know what they might be paying, and if they can't afford it, then yes, of course, it'll scare them off. However, I do believe that allowing them to see the various options (lease and finance) gives them a chance to see if they can afford it. It's important to include a disclaimer saying that the pricing is reliant on their credit and taxes aren't included yet.

I see a lot of dealership websites display "SEE E-PRICE!" or "SEE TODAY'S PRICE!" and I do understand that this is supposed to generate a lead and get them to come in. However, I believe that providing a special offer or incentive via email can get you that lead and you can further discuss pricing or set up an appointment with the shopper after getting in contact with them. But like most replies to this post, I do agree that the inaccuracy of payments and pricing after taxes can hurt the brand and your dealership.