Remember MyRide.com?
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Ouch.
Autobytel describes MyRide.com as the…
“first vertical search experience for the automotive marketplace. “MyRide.com is designed to help Internet-savvy consumers FIND, SEE, BUY and LEARN anything automotive and BELONG to a diverse community of people who have similar automotive interests.†Vertical Search Experience?
Jeff Kerschner wasn't impressed in 2007:
"Autobytel’s consumer Web site, MyRide.com was launched in a Beta version. Sort of a 2.0 Social networking website for car enthusiasts and consumers. Good idea, maybe..but the site is NOT 2.0."
The Weekly Refresh – ThinkDigital07, CallCommand, MyRide.com | DealerRefresh
In Jan 2008, Jeff K adds:
"I don’t know about you, but MyRide.com drives me crazy. I find myself easily lost on the site and always clicking on the main logo to get back to the home page. I can’t seem to grasp exactly what the site is for?…community networking, vehicle data base for search, vehicle research or what? And I don’t see how they could possibly fit any more ads on the site."
Jeff continues:
"Hopefully they’ll use some of that money they made selling AVV and hire someone to fill in their description tags so consumers can actually find the site in the search sngines.
<title>New, Used Car prices, reviews and dealers at MyRide.com</title> <meta name=â€description†content=â€" />
<meta name=â€keywords†content=â€" />
WTF?"
I followed JK's reply with:
MyRide.com = YACWSTTLC.
You can just feel the Suits at autobytel.com running it. It lacks "attitude".
YACWSTTLC
Yet
Another
Corporate
Web
Site
Trying to
Look
Cool
CS from Tactical Technique web development and graphic design saw the train wreck coming:
"Joe I'm not so sure that money is all is needed. Sites that are easy to use are successful, and very few car shopping sites are. Dealers shouldn't have to put their URLs in images in order to help customers find their websites. Car sites don't understand tracking funnels so they blackout features instead of managing them properly.
Garbage in, garbage out. This is the same shit I can get on any other site with brighter colors"
Autobytel Sells AVV, does this mean more money for the infamous MyRide.com? | DealerRefresh
CarGurus.com is all over this space: cargurus.com's (rank #1,704) Site Profile | Compete
