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Wow, look at those changes year over year. -77%, -86% WOW!


It's a zero sum game... who's been eating their lunch?


AT is up 12%, cars.com looks flat   



Ahhh... Langley Stieneart's CarGuru.com is rockin' the house! CarGuru.com +98% (yr over yr) We've been tracking CarGurus.com here for a while.



CarGuru 1st hits my radar last year: Used Cars - CarGurus.com - vAuto and the Travel Industry (great thread).  I write to the exec's at cars.com to warn them of the CarGuru.com business model and  CEO  Langley Stienart creates a post as he tries to close the communication gap.  A classic DR thread!



Months later.... I build another DR Forum post:CarGuru's calls Dealers CHEATS 


Then, CarGurus.com CEO Langley Stieneart drops into the DR forums to execute a letter perfect Reputation Management sortie.


  1. He fixes the problem,
  2. writes a public reply and then
  3. calls the writer (me)

TEXT BOOK EXECUTION!



I follow it with an eyeopening and detailed DealerRefresh Article: ...There's a New Guru in Town