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We actually got it to work.  It took a lot of work and the right advertising promotions, but the customers who used it really enjoyed it.  It was a fantastic lead generator, and we even sold a few cars straight through that system.  I wrote the lack of overall success off to the tool being a bit ahead of it's time and the fact that it took a lot of work (something most people don't like to do).


Last I heard there was some internal turmoil within the organization and that's why it isn't around in this flavor anymore.  I think they moved into accessory sales and mostly cater to OEM programs now.