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Alex,  I remember you and I having many conversations over this service. You  went full on with online advertising. I remember you having the Checked  Flag guy sitting in bed in his PJ's "you can now Buy your next vehicle in your PJ's" ...or something like that.


I  wasn't and I'm still not a fan of the "virtual negotiation" platforms. I  have yet to see one work. However, I'm totally on-board with offering a  full shopping cart like experience, allowing the customer can do just  about everything online but pick up the car. Most people are not ready  to make a full transaction of the magnitude completely online but many  like to step through the process of the shopping cart experience with  out having a sales person breathing down their neck.


How many times have you configured your next Mac on their website, only to step into the Mac store to make your purchase. Pure Bliss!


Each  and every time you can get a customer into the "shopping cart",  engaging them while in there - that's a win. Just as you said Alex, not a  lot of people completed the purchase but the consumers that would  actually go through many of the steps enjoyed it. It provided them an  experience like they had never had before. That alone was enough to earn  the customer business.


Ive been working with Motorize for quite some time now. They offer a "Buy it Now" service  that plugs into the dealership website. Not a lot of consumers  completing the purchase but we do have people using the shopping cart  like process. Great time to offer products as well.


I think what finally did  My Live Offer in was when there was some internal changes and they  renamed it to "skootz". Ha! I think of a dog riding their ass across the  carpet every time I hear that word.