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Read this second page of this thread, and you will learn a lot.


http://forum.dealerrefresh.com/threads/why-yelp-should-seriously-eat-s-and-die.3810/


Google is good for SEO, but your customer must have a Google ID to leave a review.  That will eliminate a lot of them.


I am going to have someone build our own review site.  I like Daniel's really well.  Manny talks a lot about this in the other thread.  I am just tired of depending on 3rd parties for all of this stuff.  Yes there is an element of credibility what comes with a 3rd party vendor, but there is also brain damage and the hostage factor. 


I want simple and to the point reviews, and I want control of them.  I don't mind posting a 3 star review if I get one. 


In my opinion, there is a difference between a Review and a Testimonial.