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He can't help the fact that he works for the most successful option.

I would love to say there's multiple options in this area, but I've seen the numbers and I can tell you that if you are going to have an online reputation, you might as well invest in DealerRater and advertise it. I don't see that many customers organically deciding to use DealerRater, but as we started saying "Check us out on DealerRater" we started to get alot more traction.


The alternative is just having no reviews on any sites, which I see quite often. Typically this ends when negative experiences start getting posted online.