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I don't think your are going to get much of an argument, Google is the most important. I know that your customer has to have a google account but there is any easy way to know if they do, you should have their email by the time you ask for a review, if they gave you a gmail you can target them to give you a review on google. If they don't you can send them some where else.

I know a lot of dealers send out an email asking for a review, I didn't like the results. Maybe it works better for the larger groups but for us it just wasn't working. It was really hard to get any sizable amount of reviews and of course the people most likely to give you a review are the ones that are upset about their experience.

I usually just have the sales person ask for it at the store. Something like "while i'm finishing up the paperwork is there any reason you couldn't give me a perfect review? if the say no great and ask them if they would mind doing it in the store, and if not you might find out something you didn't quite do right and you can fix it and possibly prevent it from getting online.

We have been doing it this way for about 4-5 months now and went from 2.5 stars to 4.2 and we are still climbing. It was really frustrating doing the email (I did an auto email and then I tried a more selective approach) way because we tend to believe we do a great job with our customers, you can't please everyone but we didn't feel like 2.5 stars!