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I think they are all important, as they are all reflections of how the customer perceives we do business. If a customer is searching on Cars.com, they are going to take the reviews from Cars.com into consideration. I dont believe that they would look at a store with 2 stars showing and research to see if their DealerRater profile confirms that rating; they will simply pass. So each platform deserves a dose of reviews.In my opinion, the one that holds the most weight is the one that the customer feels the most comfortable with using. Allow them to choose. If they are regular Yelpers, encourage them to go there. Same with Google, especially since Yelp and Google tend to be the hardest to obtain and display. Everyone else can be divided up between the other review sites. (See image).
I think they are all important, as they are all reflections of how the customer perceives we do business. If a customer is searching on Cars.com, they are going to take the reviews from Cars.com into consideration. I dont believe that they would look at a store with 2 stars showing and research to see if their DealerRater profile confirms that rating; they will simply pass. So each platform deserves a dose of reviews.
In my opinion, the one that holds the most weight is the one that the customer feels the most comfortable with using. Allow them to choose. If they are regular Yelpers, encourage them to go there. Same with Google, especially since Yelp and Google tend to be the hardest to obtain and display. Everyone else can be divided up between the other review sites. (See image).
