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"I think they're all important" - that was my initial thought and response when I first read the question.

There's no linear path to the showroom - virtual or physical. Consumers are all over the place. Most of the time they're lost - online, bouncing from one website to the next. Many times having no idea how they got to the website or page they're on. I see this every time friend or family member is on the internets.

Since they're all important, have a plan that allows you to obtain reviews across the board.

Emily, thanks for bringing the discussion back online.