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1. Re-Marketing is not new. It's actually about 3 years old. Now available: Reach the right audience through remarketing - Inside AdWords


2. Spots are only limited by budget, sure if you have unlimited funds and can spend $300 per click on google to muscle everyone out then you will be the only advertiser, barring that there is no such thing as only one or two spots, that is entirely a sales pitch.


3. Online Remarketing  is a weapon in your toolkit. In the same way studies have shown Display to complement Search, Remarketing is a complement to existing efforts. It's no silver bullet.