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This could be a strong program for dealers. From what I gather, the customer is tagged on the SRP. That's some nice potential to remarket to a nice volume of in market shoppers.

We've had a few conversations around display re-marketing..

http://forum.dealerrefresh.com/f43/behavioral-targeting-campaign-576.html

http://forum.dealerrefresh.com/f43/display-advertising-retargeting-276.html

http://forum.dealerrefresh.com/f43/banner-advertising-campaigns-650.html

..but I'm always surprised to learn how few dealers have a re-marketing campaign in place or even understand it for that matter.

The challenge most dealers will have with re-marketing and/or display advertising is tracking the performance and measuring the overall value of the campaign. Too often dealers will want to measure their display re-marketing as they do paid search - the click. 

It's good to hear Cars.com is helping out with the creative. Most dealers don't have the resources or budget to create the degree of ad it takes to engage the customer to the level it needs to, in order to be effective.

I would also encourage Cars.com to have a few stricht templates based on performance for dealers to choose from. I can see dealers trying to stuff their Sunday paper ad in a 300x250 display ad.

Anyone know how Cars.com is charging for this?