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I met with them the other day and they bundling this with their "Power Drive" product, which I can only assume has had low sales and is in a downward spiral. They are asking for a 12 month commitment at $2,060/mo, this includes "Power Drive" which was originally priced at $1,300/mo and gives you 1 block of 50,000 impressions.


I've experienced re-targeting rates via Google around $4CPM, this is upwards around $14 so there is some hefty markup in there.  I tried to get specifics and they would not officially verify but I believe they are setup to use Yahoo's network to serve your 50k.


It will not be available until tomorrow from what I am told.


It's a very tempting opportunity having the ability to re-target cars.com customers in the market for of a specific brand and not dealer.  The re-targeting portion of 360 is a solid product,  whether it will be worth the money bundled with Power Drive, only time and testing will tell.