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Jason, I understand where the ads are. That is .03 to .07% which is fine if you are Coke or Taco Bell but if you are a single point dealership, that is a problem. Change the creative? When was the last time you clicked on a banner ad? I went back to the Dataium study commissioned by Cars.com. I remember it mentioned banner ads."Other digital advertising such as social media and local market banner advertising: 8.5% of total budgets; 20% of digital" It only discussed the amount dealers spend on this but nothing about effectiveness. I'm shocked. They were not shy about slamming SEM.Reading that study, if you do the opposite of what the "average" dealer is doing, you might be on the right track.
Jason, I understand where the ads are. That is .03 to .07% which is fine if you are Coke or Taco Bell but if you are a single point dealership, that is a problem. Change the creative? When was the last time you clicked on a banner ad?
I went back to the Dataium study commissioned by Cars.com. I remember it mentioned banner ads.
"Other digital advertising such as social media and local market banner advertising: 8.5% of total budgets; 20% of digital"
It only discussed the amount dealers spend on this but nothing about effectiveness. I'm shocked. They were not shy about slamming SEM.
Reading that study, if you do the opposite of what the "average" dealer is doing, you might be on the right track.
