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Why is it that paid search only provides 6% of your website traffic as compared to 32% for organic search?  (Cars own study) 

It is an ad and everyone knows it is an ad.  You got a recorder with your cable TV.  Do you go home to see what commercials, you missed?  Banner ads remind me of the disgusting uncle wanting you to pull his index finger.  Nobody does it more than once.


When you hear an internet vendor talk about branding, reach and frequency, you need to back up to the wall.