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Great read! I've gone through about 30-40 automotive website providers, all of which just don't meet my specific needs. They come close, but none can deliver exactly what I both want and need. As far as programming goes, not ready to sit down and develop an inventory software by myself yet. You have a solid point about customer experience and conversions, I bet that's a huge motivating factor for visitors to commit. Still have plenty of time to do some thinking so I think I'll do just that, already running a very similar template close to my custom one, so we'll see how it goes for now. Also thanks for the advice and the offer, I may take you up on that and give you a call sometime!