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Joe,

I know that by far, I'm the SLOWEST guy on this forum.  No doubt.  I just read what I think was a debate between you and Sweece and I'm still not sure what language it was in...

For schmucks like me... who maybe manage a meager dealer budget, what are you saying? 

I should forget about making my site more relevant for local shoppers?  Or is that a one-time thing? 

I can't believe you would actually be saying I should brand my dealership using broad PPC terms, right?  Inventory-based PPC?

Please concisely spell it out for a non-genius like me... thanks!