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I was where you were, I never trusted the paid ads. But over the last 24 months, I find QUALITY results more and more on PPC ads. I've got to the point where I say to myself "If this guy is wiling to pay $2 for me to see his site, then he had best have his A game on".Back in the day PPC ads were CHEAP and PPC ads were filled with JUNK. Really smart "black hat" marketers polluted PPC. They paid pennies for a visitor and that visitor would land on a useless page FILLED with ads that the visitor would click on. The "black hat" marketer collected ad money that was greater than the PPC ad money spent. It's called PPC arbitrage, and it's all but dead and gone.
I was where you were, I never trusted the paid ads. But over the last 24 months, I find QUALITY results more and more on PPC ads. I've got to the point where I say to myself "If this guy is wiling to pay $2 for me to see his site, then he had best have his A game on".
Back in the day PPC ads were CHEAP and PPC ads were filled with JUNK. Really smart "black hat" marketers polluted PPC. They paid pennies for a visitor and that visitor would land on a useless page FILLED with ads that the visitor would click on. The "black hat" marketer collected ad money that was greater than the PPC ad money spent. It's called PPC arbitrage, and it's all but dead and gone.
