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Wow Brother Sweece!I can tell you LOVE the digital marketing opportunities out here AND if your the "digital marketing boss", you're right on many thoughts. I'd like to highlight that the "digital marketing boss" is really a "General Contractor" (GC) on a construction site. The GC's job is to see the whole project and know that the plumber can't lay the foundation. The electrician can't roof. The GC needs specialists and so does the "digital marketing boss".Generally speaking...An Organic SEO guru has no idea how to run a PPC campaign.A PPC specialist has no experiences in Local SEO.And few people on the planet understand what or how the Google products area connects to the Google PlatformFor example, I trained my son Michael on how to manage a giant PPC campaign. He became so good at it he became google certified and was hired by Moore & Scarry. My son has ZERO skills in Organic SEO or local SEO. ZERO. NONE. ZIPPO. The tools and skills needed are worlds apart.OTH, My son IS skilled in Google products, only because he and I tried for months to crack the wall that separates Google Products and Google PPC. That FAILED journey created: Is DealerTrack Chrome the Answer Google Has Been Looking For?
Wow Brother Sweece!
I can tell you LOVE the digital marketing opportunities out here AND if your the "digital marketing boss", you're right on many thoughts.
I'd like to highlight that the "digital marketing boss" is really a "General Contractor" (GC) on a construction site. The GC's job is to see the whole project and know that the plumber can't lay the foundation. The electrician can't roof. The GC needs specialists and so does the "digital marketing boss".
Generally speaking...
For example, I trained my son Michael on how to manage a giant PPC campaign. He became so good at it he became google certified and was hired by Moore & Scarry. My son has ZERO skills in Organic SEO or local SEO. ZERO. NONE. ZIPPO. The tools and skills needed are worlds apart.
OTH, My son IS skilled in Google products, only because he and I tried for months to crack the wall that separates Google Products and Google PPC. That FAILED journey created: Is DealerTrack Chrome the Answer Google Has Been Looking For?
