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I have to agree with Jeff on this one. If you are going to build and run your own dealership website it is still important to focus on a longtail strategy and site architecture. It will also help usability and PPC efficiency by doing so. Even though Google is pushing businesses towards PPC, a well built site coupled with a well maintained Google Places page is still hugely important. Support your places page with citation sites and support your website with other relevant sites and Social network sites of your own. All of this of course requires someone at the dealer to be the GC as Joe points out.My take is SEO isn't dead nor is it dying, it is being redefined just like the web as a whole.
I have to agree with Jeff on this one. If you are going to build and run your own dealership website it is still important to focus on a longtail strategy and site architecture. It will also help usability and PPC efficiency by doing so.
Even though Google is pushing businesses towards PPC, a well built site coupled with a well maintained Google Places page is still hugely important. Support your places page with citation sites and support your website with other relevant sites and Social network sites of your own. All of this of course requires someone at the dealer to be the GC as Joe points out.
My take is SEO isn't dead nor is it dying, it is being redefined just like the web as a whole.
