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Derek,I could be wrong, but I'm guessing most website providers won't be able to provide this sort of capability, since from what I've seen these are all shared systems with shared assets (javascript, css, etc) and pages (vehicle details, search, lead forms, credit apps). You may be able to do this on the homepage, but I think at this point it'll be limited to that. I'm also afraid doing A/B or multivariate testing is exactly what web vendors want to avoid, because of the time and resources it eats up. At some point, dealers will need to jump away from dealer web vendors and just work with their ad agency on very service oriented work like this.
Derek,
I could be wrong, but I'm guessing most website providers won't be able to provide this sort of capability, since from what I've seen these are all shared systems with shared assets (javascript, css, etc) and pages (vehicle details, search, lead forms, credit apps). You may be able to do this on the homepage, but I think at this point it'll be limited to that. I'm also afraid doing A/B or multivariate testing is exactly what web vendors want to avoid, because of the time and resources it eats up. At some point, dealers will need to jump away from dealer web vendors and just work with their ad agency on very service oriented work like this.
