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Chris,You are correct when you state that some vendors have shared assets, but you can easily override these files with a bit of coding. It's a matter of do they want to provide this as an option for the client base. This would require a lot of time on their ends with setup and things like that. In a perfect world, you should have complete control over your website, I mean you are paying for it right?If you want 100% control, then you need to sacrifice having a vendor running your website. What's nice about the vendors is that they offer tools that help you manage your website easily and hassle-free. This too can be done with your own website, but planning is a crucial factor. You always want to think about where the web is going in the future as well. Limitations would be up to how well you plan your site.It's a give or take situation, and you would need a key player on your internal team who is willing to be 100% involved with the process of doing A/B Multivariate testing. In the long, I do believe this is large key for optimizing your online digital marketing efforts.
Chris,
You are correct when you state that some vendors have shared assets, but you can easily override these files with a bit of coding. It's a matter of do they want to provide this as an option for the client base. This would require a lot of time on their ends with setup and things like that. In a perfect world, you should have complete control over your website, I mean you are paying for it right?
If you want 100% control, then you need to sacrifice having a vendor running your website. What's nice about the vendors is that they offer tools that help you manage your website easily and hassle-free. This too can be done with your own website, but planning is a crucial factor. You always want to think about where the web is going in the future as well. Limitations would be up to how well you plan your site.
It's a give or take situation, and you would need a key player on your internal team who is willing to be 100% involved with the process of doing A/B Multivariate testing. In the long, I do believe this is large key for optimizing your online digital marketing efforts.