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Chris,


You are correct when you state that some vendors have shared assets, but you can easily override these files with a bit of coding. It's a matter of do they want to provide this as an option for the client base. This would require a lot of time on their ends with setup and things like that. In a perfect world, you should have complete control over your website, I mean you are paying for it right?


If you want 100% control, then you need to sacrifice having a vendor running your website. What's nice about the vendors is that they offer tools that help you manage your website easily and hassle-free. This too can be done with your own website, but planning is a crucial factor. You always want to think about where the web is going in the future as well. Limitations would be up to how well you plan your site.


It's a give or take situation, and you would need a key player on your internal team who is willing to be 100% involved with the process of doing A/B Multivariate testing. In the long, I do believe this is large key for optimizing your online digital marketing efforts.