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Sorry Derek, we've had this debate here before.


I could go on for hours on the risks of Dealer DIY, but let me ask you, how many Chris Cachor's are out there? One in a million if you ask me!  How does a dealer recruit and train the next Chris Cachor? It ain't gonna happen without a sh*t load of GOOD luck.


So, a dealer will likely hire Tommy the Geek Coder, what guidance could they offer him? NONE.


Want a real life example?

Look at kcar in this thread and others.  VERY smart, very eager to conquer, knows wordpress. Built his own sites, yet he's stuck in the mud with technical details he's never seen before.


IMO, You underestimate the rare and brilliant minds required to execute a killer digital marketing plan.